Business Video Production - engage and inspire your audience

The CEO of Phase Vision was synical about using video to promote the company's 3D white light optical inspection and measuring equipment. Persuaded by his marketing team to make one film with New Edge business video productions as a trial, he talks here about how he is totally converted to video and has since commissioned 2 more from New Edge.

Numerous facts and statistics are being quoted, then re-quoted about the power of YouTube as a promotional vehicle for your business.  What is beyond doubt is the fact that a very significant number of people are now using YouTube as a search engine; it became the number 2 search engine after Google as early as August 2008, and some say that there have been months in 2009 where the number of YouTube searches has overtaken Google.

You know that a business video will help you to promote your organisation, or disseminate information to employees or clients - so when is the right time to engage the services of a professional? Do you create a brief and tell the production company what you want, or do you seek out their expertise to help you come up with the right video for you?

To many people the idea of presenting to a camera is extremely daunting.  It doesn't have to be. I believe that you should appear on camera as you do in reality - the real, natural you.  The first mistake most people make is to assume that because there is a camera looking at them, they need to act like a television presenter or broadcaster - Wrong!

As business video experts our role is to understand your business issues - your story -  then find a way to tell that story so that others want to watch. So yes, there's a TV news story in every business - you need an expert to draw it out and tell the world!

What a strange title I hear you thinking - of course you know what you're buying if you decide to commission a video to promote your business or sell your services..... or do you?

Video is undoubtedly an attractive proposition; it's very current, the thing to have, and it's sexy... in a business way!! It would be difficult not to have witnessed in some way the revolution in video that has happened on the web over the past few years. The questions I would ask you are:

Amomg the many questions I am asked about New Edge, a common one is where the New Edge strap line comes from. In the first of a number of excerpts from a recent interview by Tina Bettison I explain why.

Don't get caught in the trap of creating a video so that you and your colleagues can pat each other on the back and say 'don't we look good, aren't we great'

Number 2 from a series of 8 films called Webcam Wizardry.  This film deals simply with setting up your equipment to look and sound good