Business Video Production - engage and inspire your audience

Don't get caught in the trap of creating a video so that you and your colleagues can pat each other on the back and say 'don't we look good, aren't we great'

Number 2 from a series of 8 films called Webcam Wizardry.  This film deals simply with setting up your equipment to look and sound good

This is the introduction to a series of short video tutorials that will help
you make the most of your webcam. Whether for video messaging, video
emails or video blogging, the advice from Business Video Expert Richard
Flewitt will help you to look good, and make sure your viewers want to
watch and listen. Richard is the proprietor and Creative Director at
New Edge business video productions

I hesitate to use the ‘R’ word, but it’s clear that the economic climate could be better.  When things are bleak economically we naturally look at costs we can reduce, and for many organisations internal communications are seen as a ‘nice to have’, so they are reduced or cut to a bare minimum.  I would argue that an engaged workforce is a happy workforce, so by failing to engage employees with honest communications companies are in fact making the problem worse. 

Effective communications are the backbone of any successful business. Whether we’re selling
informing, promoting or educating we all have to communicate to survive – so why do so many businesses get it wrong? English was never my strong point at school, but during my relatively short business career I’ve listened carefully and learned from the wealth of advice that’s available.

Business Video works as a vehicle to attract an audience for the very same reason that all good video communications work - because it moves and it talks. Video catches the eye on a static page. It grabs the attention – even if it’s inappropriate or a load of rubbish!   How many times have you sat in a bar where video screens are playing music videos or sport or whatever… and you can't stop yourself from looking accross to the flickering screen. 

If you haven't seen previous blogs, last night saw the launch of a brand new TV programme for all book lovers and writers The Book Channel. Produced by New Edge, and broadcast on Sky channel 166 and Freesat 402, the programme introduces new books. Our presenter, Tina Bettison interviews authors to uncover the story behind the book, we hear some readings from books and there are top tips from experts if you have a book inside you and want help with 'getting it out'

Do you want to hear a story about networking - working?

I'm excited and proud to announce the launch of a new venture, The Book Channel TV show - The place to be for book lovers and writers.

I came up with the idea along with a networking colleague about a year ago and the first programme airs on Sky channel 166 and Freesat channel 402 next Monday, 20th April at 7.30pm. Video preview can be seen at www.thebookchannel.tv

so why blog about it?

Continuing our close ties with the optical industry we were approached by No7 , the UK's largest independent contact lens producer. We had worked for the UK Commercial Director, Maxine Green when she was marketing director at  Bausch & Lomb and she was so pleased with the results that she knew exactly who to turn to in her new role.

Mention the phrases corporate communication or corporate video in a conversation and people switch off, fall alseep, or even actually decide to do some work - anything they can think of to avoid having to watch.  The head of corporate communications from a major high stree bank recently told me that they had decided to use less video to communicate with staff because the staff weren’t watching.