Business Video Production - engage and inspire your audience

If you haven't seen previous blogs, last night saw the launch of a brand new TV programme for all book lovers and writers The Book Channel. Produced by New Edge, and broadcast on Sky channel 166 and Freesat 402, the programme introduces new books. Our presenter, Tina Bettison interviews authors to uncover the story behind the book, we hear some readings from books and there are top tips from experts if you have a book inside you and want help with 'getting it out'

The idea of the programme is to provide you, the audience with access to books that you might not otherwise hear about, and to give authors (also possiblly you - there are more than 100,000 books published in the UK every year!) who don't make it onto Richard & Judy or into the Times Book Review another channel to market their book.

Being on a remote Satellite Channel gives us the challenge of attracting an audience of loyal followers to the programme. Viewers are unlikely to find it by themselves, so we have to build it's reputation by word of mounth and publicity. We believe we have a strong and interesting programme and want to share it with as many people as possible. Please take a lkook and if you like it, spread the word

The programme is repeated Wewdnesday, Friday and Sunday evenings at 7.30, AND if you don't have access to satellite TV the programme is also now available to view on the website, www.thebookchannel.tv.

Last night was the first programme of many to come, and it's important to me, as the programme producer to get it right for you the viewer or the author. I'd really appreciate it if you would take a look at the programme, either on Sky or on the Book Channel website, and let us know what you think.

  • Do you think such a programme has value,
  • are you likely to watch it regularly
  • is the content engaging
  • what do we get right,
  • what could we do better
  • The first three programmes are complete so it's a bit late for changes, so moving forwards we really want to make a programme that you want to watch

    I look forward to your comments

    best regards

    Richard

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