Video Consultancy

You know your business best, and you are more passionate about your business than anyone else.  Communicating your core brand values and ethos to clients, customers and employees is crucial to your success.  Simply commissioning a promotional video or DVD is unlikely to achieve that level of communication.  

A consultant from New Edge will listen to you, take the time to get to know your business and understand it's challenges.  Only then can s/he help you to translate your requirements into a high impact visual message that will engage your audience.  You’ll get a video that will really connect with the people that you want to reach and make them want to take action.

Why employ the services of a video communications consultant?
If you are commissioning a Television Advertisement do you go straight to a production company?  NO - you speak to an agency first who help you to define your message and translate it into an engaging style targetted at your intended audience.

So why do most corporate organisations go directly to a video production company when they want an internal or external business communication.  The expertise of a production company is to craft a professional video that looks and sounds good.  A video communications consultant will work with you at a strategic level to identify your core messages, and advise you on the most effective language and style to communicate those messages.

• Extensive experience in the worlds of factual television and business video means that we know what works, and what audiences want to watch. 
• Every project is different, depending on the reason for the video and its intended audience.  You’ll get sound advice on the most appropriate style and method of production to suit your budget.
• You’ll also be getting the benefits of our partnerships with a number of carefully selected production companies and associated experts around the country, giving you access to the best people for your project,
• You will have the confidence that we have taken the time to understand your business, so your video will achieve your desired outcome.
• Your project will be competently managed to ensure that it is completed professionally, within a realistic time-scale, and to a cost-effective budget.

A three-stage process guides you through the sometimes complicated and confusing world of business video.   You may decide to outsource the whole project to New Edge from concept to delivery, concentrating your own efforts on your core business, or you may only need srategic guidance at the concept stage, and we can then oversee production by your in-house staff, or your preferred production company.

• Stage one helps you to identify your core message and agree on the best delivery method.  Your consultant will work with you to originate an effective and engaging concept, and decide on creative ideas to carry your message to your desired audience.  You will be advised on the most appropriate production resources, along with a realistic budget for your project. 
• Stage two oversees and manages the production to ensure you achieve the objectives decided upon in stage 1.   Your consultant will communicate with production personnel on your behalf, leaving you to concentrate on your core business, safe in the knowledge that your project is being handled by experts. 
• Stage three helps you to put processes into place to evaluate the effectiveness of the video, and the clarity of your message.

Book your first meeting with a consultant by emailing us or call us 01949 861848